White Man™ Identity Standards Manual
Assuming the form of corporate brand guidelines, the White Man™ Identity Standards Manual offers a satirical exploration of the relationship between white and male identity and power.
An unflinching, witty and ultimately hopeful little book, written and designed by Oli Bentley as a follow-up to his award-winning These Northern Types.
“An incredibly well articulated point, made in a clever and tragically funny way. The more it unfolds, the more truth is uncovered.”
— Mat Lazenby, Lazenby Brown
Dripping with corporate bullshit and beautiful utilitarian graphics, White Man™ offers a snappy but thought-provoking exploration of just how deep the links between power and identity can run.
“We all love a good set of brand guidelines. But a corporate brand manual is often designed to do two things: first ensure conformity, and then, through this homogeneity, ensure that a brand’s identity and heritage are leveraged to gain — or maintain — as much market share as possible.
“It seemed a good starting point to explore the depths of connections between identity and power for a design/media-savvy audience – and to explore my own identity and privilege. The format presents whiteness and maleness to be actively considered as identities — not the invisible ‘default’ against which so many are currently othered. I also hope that it picks away at the all-too-convenient little myths used as stand-ins for the nuanced nature of true identity; that we might all live a bit more honestly and equally outside such 2D, black and white constraints.” — Oli Bentley