Phoenix Dance Theatre Company, Windrush Campaign
Art Direction · Campaign · Identity · Illustration · Print
Marking the 70th anniversary of the arrival of the SS Empire Windrush, the ship that brought the first large group of immigrants from the Caribbean to the UK, Windrush: Movement of the People is a major new dance piece by Phoenix Dance Theatre, choreographed by Sharon Watson.
We were thrilled to be asked to create the design for the campaign for this timely work. Reflecting the references to fashion and culture throughout Sharon’s choreography, the campaign design takes inspiration from the wallpaper patterns of the time, taking us from Caribbean homes of the 50s, to the living rooms of the UK.
The campaign was designed – like the work itself – to stand out from anything else in the contemporary dance scene. The opening tour played to packed houses across the UK and glowing reviews and we’re proud to have been a small part of this work’s journey.
Art Direction & Design by Split.
Photography by Richard Moran.