These Northern Types, Public Work & Book
Art Direction · Campaign · Identity · Print · Self-Initiated · Typography · Web Design
An exhibition and book, These Northern Types is a 16-part typographic exploration of Northern identity. Working with a team of writers, engineers, printers and members of the public, it brings together type design, experimental production methods, public engagement, and written work. The project looked to ask questions about who we are as Northerners and what it means to be ‘from’ a place – any place – in an age of easier-than-ever access to travel, communication, culture, migration and information to and from all over the world.
From making possibly the world’s largest letterpress printing press, the People Powered Press (with a giant new type face cut from steel to match), and printing on life jackets used by migrants making the journey to Europe; to making inks from chip shop gravy powder and curry sauce and submitting an audacious application to trademark ‘The North’, subsequently launched on Twitter from our ‘London Office’, These Northern Types is a thought-provoking and ambitious collection of works that simultaneously celebrates northern identity whilst asking probing questions about our relationship to place.
Thanks to the support of Leeds 2023 and Arts Council England, we’ve had the opportunity to develop These Northern Types into a project unlike anything we’ve undertaken before, running for two years, it’s been quite the ride. To see the work in progress, check out #TheseNorthernTypes on Twitter and Instagram.
The book is available now on our shop – click here.
Check back soon for a full case study with images and a film from the whole project…