Eiger Studios, Visual Identity
Identity · Music · Print
Eiger Music Studios is a multi-purpose music and arts space, comprising rehearsal rooms, recording studios and a venue.
They’re also a stalwart of the Leeds music scene, with a great reputation. Whatever we did in developing a new identity for them, it was important to us to use their original logo as a starting point. We wanted to build on their 10 years hard work in proving a home-from-home for musicians and producers in Leeds.
However, in that 10 years, the visual landscape of the city has moved on considerably, as has the scope and quality of Eiger’s work, so it was time for a change.
From a series of experiments with the previous brand’s lettering, we developed a logo marque and set of rhythmic patterns based around the letter E.
The patterns are set in bold blocks of fluorescent colour in print, and as a series of in-your-face animated announcements and banners for social media – because whatever happens at Eiger, it’s usually loud.