Meet Radhika Ramdihal – Our New Junior Designer

Journal · Perspectives · 6th November 2015

A couple of months ago Radhika Ramdihal joined us for an internship and we were so impressed, we figured we should probably let her stick around. A lover of books and baking, she’s been working on a wide range of new projects – most recently, a new addition to our logo manifesto project, “For the love of words”, shown here.

I asked her a few questions about her practice, aspirations and preference for a brew…

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What do you enjoy most about design?

Everything is essentially designed in one way or another; the most enjoyable part is solving a problem through creative means. I find it satisfying to formulate concepts which provide visualisations that have the ability to inform, communicate and even persuade. This shows on a greater scale that design has the capability to create positive change. Once you encounter design, it is quite hard to turn back. I feel design is more than a career or a job, it can be a way of life and it certainly does not stop. There is a great deal I am continuing to learn and enjoying every moment of that. 

What’s your speciality?

Being sarcastic to Oli. With some typography and layout on the side. 

What would your dream design brief be and why?

A brief that challenges me to get messy, something that requires stepping away from the computer to begin with. My most successful design solutions have begun with sketches, mind maps or research; it is that organic side to design which feels second nature and inspires creativity for me. 

What’s the most annoying thing about working at Split – the puns or the terrible singing?

It is a tough call, the singing is highly amusing as are the puns. But the most annoying thing has to be, that I only win at darts when no one else is in the room. 

We know you love to read – what’s your favourite book of all time?

If I had to chose, one of my favourites is The Great Gatsby – Fitzgerald’s characters and style of writing are really rich. The very last line of the novel is rather incredible. Second would be 1984, I enjoy dystopian novels mostly because they are never really too far removed from reality and they can easily be relevant to the society we live in. 

If you could work with anyone in the world who would it be?

The first person that comes to mind would be Stefan Sagmeister; not only does he create great work, but his playful attitude to design and conceptual rationales behind the work are what I find incredibly similar to my own.   

What’s your brew?

Earl Grey, no sugar with a drop of milk. 

What’s the best advice you’ve ever been given?

“Rejections are not personal, usually it just is not the right place, people or time” – these wise words from Alan my university print technician were imparted to me just before leaving final year. It was a really apt time too, leaving university you are faced with so much rejection and entering an industry that is challenging. This advice has enabled me to keep pursuing and not take ‘no’ as a personal criticism, by remembering that there are other factors involved.  

If you had an unlimited budget and could change something about the world through design, what would you try and do?

Somehow, finding some way of putting environmental issues and conservation at the forefront of government policies. I want to encourage people to give a damn for future generations. 

What would your ideal Christmas party be? (No really. We need ideas!)

 Can we dress up as elves and play pass the parcel? 

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So, pop by at Christmas if you want to see us all dressed as elves. (Or at least Radhika anyway – I might have a meeting that day. Shucks!)

Thanks to Sara Teresa as ever for the photography.