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Save Red Ladder, Fundraising Campaign

Campaign · Identity · Self-Initiated · Web Design

On the 1st of July 2014, it was announced that our friends at Red Ladder Theatre Company had lost the entirety of their funding.

Seeing the volume of support on social media from the many communities Red Ladder have supported during their 40-year history, we felt compelled to do something. In partnership with PR wizard Jane Verity, on the 2nd of July we pulled our fingers out and set up Save Red Ladder.

The campaign was run on the stringiest of shoe string budgets. By our reckoning we spent about £250 for a return of over £30,000, which just goes to show what a well timed intervention, a simple and effective strategy, some hard graft and the support and input from hundreds of fantastic people can do…

…and having the likes of Terry Jones and Phil Jupitus in our corner certainly didn’t hurt either.

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We set out with three objectives: to raise enough money to support Red Ladder for a six month period; to raise awareness of their predicament; and to build a highly visible case for why they deserved to be supported, and give their many supporters the platform to do so.

The Save Red Ladder megaphone gave people the opportunity to make their voice heard in support of a company that has been amplifying unheard voices for over 40 years.

The money raised was used as match funding to successfully finance a three year strategic touring programme, and ensures Red Ladder will be making a nuisance of themselves for a good while yet. Long live Red Ladder.

The campaign was nominated for an Emcees arts fundraising award. With credit and thanks to Jane Verity (PR) and Chris O’Conner (social media strategy).