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Jackrabbitt, Identity Design

Identity · Illustration · Print · Typography

Identity design and branding for our friends at Jackrabbitt, a community-focused extreme sports brand based in the North of England, united behind their motto ‘Passion Beyond Reason’.

The brief was to create a visual identity that increased the quality perception of the Jackrabbitt brand, and expressed their passion for using extreme sports as a way to bring people together.

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As part of the project, we created our first full typeface design, for use across the brand.

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Some like it hot, some like it cold.

A pair of seasonal limited-edition screen-printed posters, created as a thank you to the many good folk who have given their energies to the Jackrabbitt project over the seasons.